Introduction to Integrated Digital Marketing
As its name implies, integrated digital marketing is the combination of many marketing techniques into a single, comprehensive online strategy for your company. Web development and design, SEO, SEM, content marketing, social media marketing, local listings management, and paid advertising (or pay-per-click advertising) campaigns are the main methods of integrating digital marketing.
The premise behind integrated digital marketing is that by combining many strategies that wouldn’t have much of an impact on their own, you can build a stronger online presence. You can tell your customers a captivating story that leaves no room for doubt by combining your communication.
You increase the likelihood of being seen and assist customers in making the transition from casual visitors to enthused and devoted customers. The concept of integrated digital marketing includes the creation of a distinctive style of expression that is simple to recognize across all of the platforms your customers use. It’s similar to speaking in different contexts using the same language.
Recommended for Reading
It is therefore a strategy that combines all of your marketing techniques. Then, each campaign and strategy supports the others, giving users a consistent mental picture and outlining a path for them to follow. You may make an impression on your audience by maintaining consistency. However, having an organized and clearly defined marketing strategy is also a requirement for integrated digital marketing. That includes maintaining the web presence by running various digital platforms. Making sure your company is there online, where your customer is already, is part of it. All of those efforts ought to be focused in a single direction and convey the same mental picture to the users.
What is Integrated Digital Marketing?
Integrated digital marketing is a strategy for interacting with customers and prospects that includes all elements of marketing communications to support the customer’s journey from awareness to loyalty and advocacy. The Data & Marketing Association is the biggest trade group in the world devoted to promoting and safeguarding ethical data-driven marketing.
Digital advertising, sales promotion, public relations, direct marketing, social media, customer service, and customer relationship management are all included in integrated digital marketing communications. To achieve a specific goal that is centered on the demands of the client or consumer, digital marketing strategies rely on all the techniques, approaches, channels, media, and tools working together.
Similar to any other business plan, an integrated digital marketing strategy is designed from the ground up.
- Make your mission statement clear.
- Establish high-level goals.
- decide on key strategies frequently based on budget
- Choose your key performance indicators (KPI)
Artificial Intelligence [AI] Integrated Digital Marketing
The current world has been heading toward a day when everything will be interconnected. The Internet of Things (IoT) is connecting everything from common household appliances and electrical devices to smart houses and other everyday objects. Through internet connectivity and sensors embedded in each item, the Internet of Things (IoT) allows all of these objects to communicate with one another. As a result, businesses now have access to a vast amount of data with limitless opportunities for analysis and application of insights to improve consumer engagement and experience. When used properly, artificial intelligence may save businesses a lot of money and effort. Let’s examine five strategies that businesses can use to incorporate artificial intelligence into their online marketing.
Businesses have placed a lot of emphasis on content production to retain consumers and generate prospects. Customers are more engaged since the information is tailored to their preferences, which helps to develop a personal relationship with them. However, it is virtually impossible to manually create tailored content for a sizable consumer base. Businesses can easily send customized content to each consumer thanks to AI. Newsletters, customized emails, or adverts on social media websites can all contain this content. Currently, news organizations like the Washington Post and the BBC employ AI to curate their material.
The time when every question was answered by a customer service agent is over. AI-powered chatbots have the ability to examine a customer’s request, determine its urgency and intent, and then create a response. AI-powered chatbots enable economies of scale and result in significant cost savings for the business. These chatbots are rapidly evolving thanks to AI as they handle an increasing number of customer enquiries.
AI and AR
Recall Ironman? Tony Stark would use technology to digitally superimpose images, text, and sounds onto the surroundings. Augmented reality is that (AR). The possibilities are unlimited when AI is integrated into AR. Customers of an e-commerce company can easily use a smartphone camera to evaluate how the goods will fit in their houses. The user can physically arrange different sofas in the room before deciding which ones work best based on a future visualization displayed on their mobile device. This is a straightforward use of AR, and since AI is always improving, businesses may greatly improve the user experience by incorporating AI-powered AR into their apps.
AI enables you to increase the number of leads you can produce from visitors to your current website. AI is exceptional in deciphering and gleaning knowledge from massive volumes of data. The chance of conversion for each lead is then calculated by AI by mapping these insights with the information from previous leads. As a result, you might start by focusing on highly probabilistic clients.
Customer behavior can be predicted with high accuracy when the proper data and AI are used. Software with AI integration will make top prospects recommendations and assist you in managing your customer priority pipeline. You can forecast microtrends in client behavior using AI as well. While all of this can be carried out manually in one way or another, AI ensures that your business is utilizing its resources to target the real customer.
Ever questioned whose decision it is what appears on Amazon’s main page? You are that. Your demographics, purchasing habits, search history, and micro trends make up the vast amount of data that AI-powered software analyzes to create a personalized homepage for you. This not only improves the consumer experience but also boosts the company’s sales conversion. As a result, AI makes it easy to provide a customized user experience for a vast consumer base.
The methods you may include AI into your digital marketing plan are countless, and the ones described above are only a handful of them. Consequently, if you haven’t included AI in your digital marketing plan, it’s time to do so. Digital marketing teams value artificial intelligence in marketing technology greatly in the current digital world. The finest strategies to close the gap between the use of accessible data and its implementation are provided by AI marketing solutions.